Personal Opinion Disclaimer = ON Subsequent comments are expressed solely as personal opinion and not as a representative of my employer. : )
I think these tactics will be self policing in and of themselves, and legislation against it is frivalous. IP addresses can be unmasked and savvy online denizens can be a suspicious lot, and love scandle - something else to blog about. So, I would say the risk vs return for a bunch of fake accolades is high. I.e. companies would generally deter themselves knowing the damage to PR if discovered is far greater than the short lived positive boost if undiscovered.
David Churbuck
· 2 years ago
I'm with Mark. Astroturfing, Sock-Puppets -- everyone gets caught. The only fake blogs I can tolerate are the humor blogs like the Fake Steve Jobs.
All Comments
Personal Opinion Disclaimer = ON
Subsequent comments are expressed solely as personal opinion and not as a representative of my employer. : )
I think these tactics will be self policing in and of themselves, and legislation against it is frivalous. IP addresses can be unmasked and savvy online denizens can be a suspicious lot, and love scandle - something else to blog about. So, I would say the risk vs return for a bunch of fake accolades is high. I.e. companies would generally deter themselves knowing the damage to PR if discovered is far greater than the short lived positive boost if undiscovered.